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Promotion of healthy mobility behaviour throughout the entire life time using a life long approach on cycling [LIFE CYCLE] [2007307] - Project
General objectives

LIFECYCLE’s general objective is to change the increasing sedentary lifestyles by adding physical activity to the daily routines of people. LIFECYLCE aims to integrate cycling as the main mean of transportation as a daily physical activity routine.

Strategic relevance and contribution to the public health programme

According to the World Health Report app. 650.000 people in the WHO Europe Region died due to physical inactivity in 2000. LIFECYLCE aims to integrate cycling as the main mean of transportation as a daily physical activity routine by creating a life long approach on cycling for all people, thus tackling the current increase of sedentary life styles. The approach takes up problems and potentials from the fields of public health and mobility and is creating a simple and efficient mean to foster physical activity: By changing people’s mobility behaviour and perception of cycling, physical activity by cycling is integrated into daily routines without the need of additional time.

Methods and means

The method chosen is based on a two level approach: Level 1 change and correction of perception towards cycling: the creation of a positive image as early as possible but also the maintenance of this image during life is the main part of this task. Level 2 motivation of users: A successful behaviour change is depended on the first experimental testing at a certain stage according to the TAPESTRY approach. Motivating users to test cycling is therefore elementary. LIFE CYCLE is based on a motivational approach dealing in all implementations with the users themselves.

Expected outcomes period

LIFE CYCLE transfers internal know-how of partners covering different cultural and geographical backgrounds. This ensures a successful input of cycling measures to all LIFE CYCLE partners overcoming national barriers. LIFE CYCLE`s two main products are a transferable intervention manual for the main target groups of children, pupils and families, adults, senior citizens to establish a life long approach on cycling and broad knowledge of the approach. Moreover, it will produce a handbook on good practice examples and a European- wide training with respective training material for further training and self studying.

Details
Start date: 01/06/2008
End date: 01/06/2011
Duration: 36 month(s)
Current status: Finalised
Programme title: First Programme of Community action in the field of public health (2003-2008)
EC Contribution: € 676 174,77