HEROES will bring various organisations involved in preventive health care, health promotion and road safety together to exchange information on working methods and share good practices on awareness-rising about road traffic risks for adolescents and young adults.

HEROES will contribute to improving health by reducing death and disabilities. Road traffic injuries are one of the leading causes for Disability Adjusted Life-Years. Alcohol and drug consumption are leading risk factors.

Synergies with other activities co-funded by the European Commission and other institutions will be taken into account. The activities will include both risk and protective factors with an impact on lifestyle and behaviour. As half of the associated partners have a preventive health care and health promotion background and the other half of the associated partners have a road safety prevention background, HEROES will allow each project partner to create an adapted integrated best practice campaign linking preventive health care and health promotion with road safety. This will be done with integrative approaches across several health determinants.

- HEROES will inform volunteers, students and peer educators about campaigns organized in other countries and in other domains of health.
- The project will train volunteers, students and peer educators in preventive health care and health promotion (HIV/AIDS prevention, alcohol abuse prevention and/or drug prevention) and road safety.
- Volunteers, students and peer educators will use their know-how and consider themselves as HEROES when using cross-sector top quality activities.
- HEROES material will be used by volunteers, students and peer educators, giving this project high visibility and making it cost efficient.