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Partnership, healthy eating and innovative governance as tools to counteract obesity and overweigth [Obesity Governance] [20081222] - Project
General objectives

The project is to study innovative approaches, such as industry involvement and public-private partnership initiatives, to counteract obesity and overweight in Europe, particularly through reformulation of manufactured food.

Strategic relevance and contribution to the public health programme

This proposal contributes to the ‘Promote health’ objective under the Nutrition, overweight and obesity related health issues aspects of the Health Programme. Its assessment of good practices in programmes involving retailers brings the project in line with the EU Platform for Action on Diet, Physical Activity and Health.

Methods and means

A review of the regulatory regimes in all member states, to identify research programmes, labels, programmes for schools and hospital, codes of conduct and in-store marketing, will be followed by in-depth research in four areas: the Anglo-American zone; the Mediterranean, the Nordic zone, and Eastern Europe. Face-to-face interviews with officials, manufacturers and retailers, as well as with civil society and academics, will allow us to map partnership initiatives and their outcomes. A stakeholder conference will present the results to a wide range of stakeholders.

Expected outcomes period

Best European practices of public-private partnership in reformulating manufactured food will be identified. From that, a platform for qualitative and quantitative evaluation of public-private partnerships will emerge.

Details
Start date: 01/11/2009
End date: 01/01/2012
Duration: 26 month(s)
Current status: Finalised
Programme title: Second Programme of Community action in the Field of Health 2008-2013
EC Contribution: € 600 000,00