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BKK_FY2010 [BKK_FY2010] [20093301] - Operating Grant
Mission and vision of the operating grant holder

“The members of the European Network for Workplace Health Promotion (ENWHP) work together towards the vision `healthy employees in healthy organisations`. They are committed to the mission of developing and promoting good workplace health practice, which in turn contributes to a high level of health protection and sustainable economic and social development in Europe” (Rules of Internal Procedure, Article 1). This vision is part of two broader visions at European policy level:
The EU Lisbon Agenda identifies the goal for this decade to develop the EU region `to become the most competitive and dynamic knowledge-based economy in the world capable of sustainable economic growth with more and better jobs and greater social cohesion‘. In this context the EU established concrete goals with regards to 3 areas:
- Quality in work and productivity
- Full employment
- Social cohesion
Workplace health promotion is part of the concept of quality in work with impacts on productivity, employment and social cohesion.

The second vision, although not on the same level on the EU agenda, is to develop a Europe of Health. European health policy supports the development of the national health care systems in the frame of established rules of subsidiarity, with a view to meeting the expectations of European citizens. This includes
- To combat communicable diseases
- To ensure safety of sensitive products
- To support the functioning of health systems within the single market
- To reduce inequalities in health, particularly with regards to the unified Europe
- To establish a European health information system and appropriate mechanisms for responses to new health threats
- To influence important health determinants across a wide range of settings and health issues

With its vision and mission, ENWHP contributes especially to the reduction of health inequalities, to the development of a European health information system and to improving important health determinants with impacts on all relevant settings in working and non-working life.

Strategic objectives and specific activities

According to its general mission and vision statement ENWHP seeks to achieve two core goals:
1. All ENWHP member countries should have access to supportive WHP infrastructures at national level.
2. To significantly increase the number of European employees who work in enterprises and other organisations committed to practices and policies for promoting health.

In order to pursue these goals ENWHP developed a strategy which is formed as a framework with three strands (strategy triangle):
a) National Forums for WHP
With strand 2 and 3 ENWHP is developing the knowledge-base for WHP identifying responses to a set of 2 questions:
- How can WHP be organised in practice? (Toolbox)
- Why should decision-makers and potential funders invest in WHP? (The Case for WHP)
Strand 1 focuses on the development of supportive infrastructures for the dissemination and implementation of the knowledge-base by facilitating the establishment of national platforms or networks for WHP. This is a platform at national level for exchange and joint action of all stakeholders interested in workplace health improvement. It covers both institutional and non-institutional stakeholders involving representatives from companies, governmental bodies, social security institutions, social partner organisations, employer associations, trade unions or trade associations. The members of ENWHP have the task to take appropriate measures to initiate and maintain a forum for WHP or measures to ensure that information on Network priorities and activities is accessible at national level. These national forums can be developed as new initiatives or make use of existing structures. In recent initiatives the ENWHP has started this process in all member countries resulting in some more than 15 national forums at present. Through the national forums ENWHP is widening the group of stakeholders and is keen to become the facilitating body of a group of national forums for WHP in Europe. ENWHP`s member organisations facilitate the access to our European knowledge-base and provide national knowledge to the European knowledge-base. In this way, ENWHP contributes to reducing the gap between action at European and national level, improve the access to good practice knowledge across Europe and shift workplace health higher on the various political agendas.
b) The ENWHP Toolbox
The ENWHP toolbox is a European collection of practice aids to promote and improve workplace health. The toolbox contains programmes, projects and instruments across a wider range of workplace health issues and settings. It can be accessed as a database on the website of the network and will be developed stepwise following the agenda of ENWHP.
c) The Case for WHP
This strand focuses on the arguments which demonstrate the contribution of WHP investments to core targets. The principal benefits of WHP investments include health-related, social and economic benefits. Each target group of a specific setting requires a specific set of arguments which is why there are numerous "cases" for WHP depending on the target group, the specific setting and the specific workplace health problem or issue. Of particular importance is the case for WHP investments in the field of private sector companies because this setting challenges the contribution of health and social investments to economic performance. Since economic performance (economic growth and productivity) are central pillars of the core policies, the "business case" can be seen as a leading argument for WHP investments generally. Again, ENWHP will develop various cases for WHP investments in a stepwise process.

All three strands are continuously developed by the activities and initiatives of the ENWHP.

Expected outcomes

The proposed work programme has at its core the broad aim of fostering the ENWHP dissemination and PR activities based on results of its former and current projects:
a) PR related activities:
- ENWHP Website: Update and maintain the website including a periodical newsletter. Update of bibliographic resources part and of the ENWHP toolbox, in particular further development of good practices based on the recent and ongoing ENWHP initiatives. Website related costs will be subcontracted
- Continuous PR: The media agenda and publications will be under monitoring and evaluation to edit news on the website and launch press releases
- PR infrastructure products: Updating and further development of distribution lists, media database, information and communication materials e.g. press materials, standard presentation etc.
- Information and presentations: Preparing and holding presentations to international conferences and national events of ENWHP member organisations
- Publications: Developing papers for professional and popular journals

Main target groups of the PR related activities are stakeholders at European and national level, in order to convince them to support or invest in WHP: Commission and governments, Social Partner and Social Security organisations, Trade and professional associations, Foundations, Networks/Agencies in the fields of Public Health and OSH, Scientific and Research institutes/Experts, Media and the broad range of enterprise stakeholders. Interests of each target group will be met by considering their specific "case" for WHP investments within PR messages. That is why ENWHP has developed and will further develop various cases for WHP investments depending on the target group.

b) Exchange of experience and strengthening national WHP infrastructures:
- Preparing and organising 2 ENWHP network meetings
- Preparing and organising 3 national stakeholder roundtable meetings
- Preparing and organising 5 bi-lateral exchange meetings between ENWHP secretariat and NCOs

c) Capacity building:
During the previous years ENWHP has discussed different training course ideas, a process which resulted in several projects. In order to strengthen and manage these activities in a structured way ENWHP has established a training taskforce consisting of NCOs interested in this field. The Secretariat coordinates the group, but cannot pursue their activities in detail under this application.

The objectives and outcomes of the work plan will be achieved by using the following approaches and methods:
a) Marketing and PR instruments (e.g. website) and communication tools (e.g. press kit) will be updated and further developed to help raise the awareness for WHP activities.
b) Based on a partnership model the communication and dissemination strategy will be further developed which shall link existing Europe wide issue related networks, forums etc. to the ENWHP activities and information platforms and thus increase its impact.
c) National stakeholder round table meetings shall be organised to support existing WHP activities at national level.

Expected results (outcome):
a) Increased awareness of WHP among the various stakeholders.
b) Improved standard of knowledge of WHP among the various stakeholders.
c) Improved commitment of the various stakeholders.
d) Sustainable networking at national as well as at European level will be supported and strengthened.
e) Exchange of experiences in the field of WHP will be improved and the cross-border knowledge-transfer, particularly between states with a further advanced status and those lacking behind will be enhanced.

There are no aspects in terms of medical ethics to be mentioned. Data confidentiality issues potentially do apply to the data collection for the development of stakeholder distribution lists or media representatives. It should be noted that only information available to the public will be used in this case and the storage of data will be held in secure conditions according to the European Commission Directive No. 95/46 on the protection of personal data.

Details
Start date: 01/01/2010
End date: 01/01/2011
Duration: 12 month(s)
Current status: Finalised
Programme title: Second Programme of Community action in the Field of Health 2008-2013
EC Contribution: € 59 155,00
Portfolio: Interest groups