Second Programme of Community action in the Field of Health 2008-2013
European Youth Tackling Obesity [EYTO ]
European Youth Tackling Obesity will involve partners across England, Spain, Portugal and the Czech Republic developing peer-led social marketing campaigns in a range of settings to promote healthy ea...
European Youth Tackling Obesity will involve partners across England, Spain, Portugal and the Czech Republic developing peer-led social marketing campaigns in a range of settings to promote healthy eating and physical activity amongst young people aged 13-16 who are vulnerable to obesity. With the potential to reach over a million young people, the campaign will transcend cultural barriers to improve motivation among young people to live healthier lifestyles, contributing to a reduction in childhood obesity amongst the four EU Member States involved in the project.
The project represents a new partnership borne from a shared concern over rising levels of obesity, and a lack of innovative and targeted work to tackle obesity amongst adolescents as compared to younger children. There is a recognised need to apply learning from successful social marketing campaigns to address this health problem. The project will help reduce the modifiable causes of obesity amongst disadvantaged young people and contribute to a reduction in the associated negative outcomes.
Start date: 01/09/2012 - End date: 01/03/2015
Call: Promote Health (Hp-2012)