The aim of PEER-Drive Clean! is to sensitize youths and young adults between 18 and 24 years old to the dangers of alcohol and drug use and to achieve a modification of the eventual high risk drug use of the target group at an early stage. Peer-Drive Clean! will make clear to the youths and young adults the incompatibility of alcohol/drug use and the road use with the help of creative messages. PEER-Drive Clean! takes advantage of the young person’s high motivation for driving. The target group should be convinced through face-to-face actions of PEER educators to abandon the consume of intoxicating substances while driving a motorized vehicle. These personal communication actions will be designed in such a way that the target group will be personally reached through an orientation towards personal experiences. The message will be: Zero tolerance on alcohol - "Drive Clean!" The Programme PEER-Drive Clean! will include the setting up of an European discussion forum about the existing prevention offers for young people with the priority "alcohol, drugs and road use", using the peer education approach as well. In this forum, information will come together about how serious the problem of "alcohol and drugs in connection with road use" in the model regions is and which preventive approaches are currently being used. The project partners will exchange existing prevention approaches and their experience about which methods and procedures have proved to be successful in the drug use prevention and traffic education. The positive experiences that have been collected through the "PEER-Projekt an Fahrschulen" (PEER project in driving schools) in Germany will be useful for the model regions. In these regions, multidisciplinary networking between agents of health promotion, drug use prevention, traffic, protection of young people and police will be encouraged. Through PEER-Education- Actions the youths and the young adults (driver learners and beginners) will be educated about risk situations, backgrounds of accident causes and the problem of alcohol/drugs in connection with road use. The target group will be encouraged to analyze the own way of dealing with the problem of drugs and eventually to modify it. The setting up of PEER-Education-projects will be documented and evaluated. It is expected that the PEER-Drive Clean! actions will offer new insight about effective messages for the drug prevention strategies for young persons. The programme will identify Best-Practice-approaches for the prevention work with young persons with different lifestyles.
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The project aims to develop standardized comparative survey methodology on heavy drinking, binge drinking (episodic heavy drinking), drunkenness, context of drinking, alcohol dependence and unrecorded consumption, as well as public support for alcohol policy measures, and to develop standardized methodology of cost-benefit analyses of alcohol policies to evaluate the economic impact of existing alcohol policies in the EU.
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