First Programme of Community action in the field of public health (2003-2008)
Children, obesity and associated avoidable chronic diseases [-]
• To measure and analyse the impact of food marketing to children and young people: The project will build on earlier surveys and interlink with current research activities. The project will have a ...
• To measure and analyse the impact of food marketing to children and young people: The project will build on earlier surveys and interlink with current research activities. The project will have a special focus on the marketing of foods high in fat, sugar and salt. It will explore regulatory frameworks, the extent and nature of food marketing to children in various media and settings and overall trends in marketing strategies;
• To determine and consider policy options aimed at addressing obesity in children: The project will review policy options, such as legislation versus self regulation, compensatory actions, including media literacy, marketing of alternative ‘healthier` products and physical activity, including implementation of action plans on enhancing physical activity among children and young people (to be finalised under European Heart Health Initiative III);
• To complement activities and approaches at national level and stimulate concerted action: The project will draw up a proposal for a programme on pan-European action addressing childhood obesity.
Start date: 01/03/2004 - End date: 01/11/2006
Call: Health Determinants (Hd 2003)
Topic: Nutrition and physical activity